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The Future of Digital Marketing: From SEO to Answer Engine Optimization

Digital marketing is undergoing a seismic shift. As more consumers turn to AI-powered chatbots and tools like ChatGPT to find what they need, traditional search engine optimization (SEO) is rapidly declining in effectiveness. Welcome to the era of Answer Engine Optimization (AEO)—a new strategy that ensures your business stays visible in AI-driven search results.

Join Jonathan Liebert, CEO of the Better Business Bureau and Chair of the National AI Taskforce for the National Association of State Workforce Board Chairs, for an engaging and practical session. You’ll learn how AEO is changing the digital marketing landscape, why your SEO strategies need an upgrade, and how to position your business to thrive in the new answer economy.

Perfect for small businesses, entrepreneurs, and marketing professionals looking to stay ahead of the curve.